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[01]Capabilities

The skills behind every business we run.

Product, technology, brand and operations, all handled by our own team. We use the same skills when we build for a small number of outside organisations.

[04]Capabilities / In-house

One team behind every business.

  • [01]

    Product

    We decide what a business should build first and why. That means studying the problem, talking to the people who have it and designing a product that fits how they work.

    • Problem research
    • Product strategy
    • UX design
    • Product management
  • [02]

    Technology

    Our engineers build the web and mobile applications behind our businesses, along with the systems and infrastructure they run on. careOS, for example, has role-based access and a full audit log built in.

    • Web and mobile apps
    • Backend and APIs
    • Cloud infrastructure
    • Security and access control
  • [03]

    Brand

    Each business gets an identity of its own: a name, a look, a voice and a website. careOS, Petridian and Adaahbe serve very different customers, so each has its own brand rather than a shared template.

    • Brand identity
    • Interface design
    • Websites
    • Content
  • [04]

    Operations

    After launch we keep each business running. We handle customer support, online orders, analytics and the day-to-day processes behind them.

    • Customer support
    • Commerce and orders
    • Analytics
    • Process design

[05]How we build

From first idea to a running business.

  1. 01 / 05

    Discover

    Every business starts with a problem people run into every day. We study who has it and how they cope with it today, then decide whether a business can be built around it.

    • Problem research
    • Market study
    • Opportunity review
  2. 02 / 05

    Build

    Our own team designs and builds the product in-house, covering the brand, the interface and the engineering behind it.

    • Product design
    • Engineering
    • Brand identity
    • Infrastructure
  3. 03 / 05

    Launch

    We put the product in front of its first customers, help them get started and listen closely to what they tell us.

    • First customers
    • Onboarding
    • Feedback
  4. 04 / 05

    Operate

    After launch we keep running the business ourselves. We support customers, watch how the product is used and improve it as we learn.

    • Customer support
    • Analytics
    • Product updates
  5. 05 / 05

    Expand

    Once a business is working, we grow it with care. That can mean new features, new kinds of customers or a second product next to the first.

    • New features
    • New customer groups
    • Adjacent products
  • 3Businesses in our portfolio
  • In-houseEvery product built by our own team
  • DirectNo intermediaries between us and the people we build for

[06]Working with us

A small amount of outside work, done directly.

Alongside our own businesses, we build for a small number of outside organisations. We only take on work we believe we can do well.

Our own team builds all of it in-house, and we work directly with the organisation, never through intermediaries. We don't take subcontracted or white-label work.

[ Working with us ]

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